Robert C. Hoppin
Executive Vice President
Strategic Communications
Rob Hoppin is an executive vice president who heads the firm’s strategic communications group.
Rob brings to McGuire Woods a wealth of public relations experience at the highest levels of government and the private sector. He has managed a variety of high-profile public relations programs that reached across a variety of disciplines and issues, as well as geographies. His specialties include corporate positioning, reputation management, message development and elite executive communications services.
Prior to joining McGuire Woods, Rob worked at Edelman, the world’s largest independent public relations firm, where he was an executive vice president and global client relationship manager for the firm’s Wal-Mart account. He also managed a group of specialists that provided c-suite communications services to executives at some of the largest and most respected companies in the world.
Before joining Edelman, Rob worked for nearly four years as a speechwriter and communications advisor to Senate Majority Leader William H. Frist, M.D. He got his start in Virginia politics and government as a press aide to U.S. Senator John W. Warner on his 1996 re-election campaign and then as an assistant press secretary and speechwriter to Governor and Republican National Committee Chairman James S. Gilmore, III
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Education:
· The American University, B.A., International Studies, magna cum laude
· Joint-Maritime Operations Seminar, The Naval War College
· The Campaign Management Institute, The American University
· The Lobbying Institute, The American University
· World Capitals Program Brussels Semester, The American University
Past Positions:
· Executive Vice President and Group Head, Edelman, 2005-08
· Director of Executive Communications, Office of Senate Majority Leader Bill Frist, M.D, 2005
· Director of Speechwriting and Chief Speechwriter, Office of Senate Majority Leader Bill Frist, M.D., 2002-2005
· Speechwriter, Office of Governor James S. Gilmore, 1998-2002
· Assistant Press Secretary, Office of Governor James S. Gilmore, 1998
· Assistant Director of Communications, Office of Attorney General James S. Gilmore, 1997
· Deputy Press Secretary, Friends of John Warner, 1996
· Intern, Charles Barker, plc., Brussels, Belgium,1995
· Intern, Office of U.S. Senator John Warner, 1994
Honors and Memberships:
· Member, Board of Trustees, Science Port, 2006-present
· Member, Board of Trustees, Science Museum of Virginia, 2001 – 2006
· Booker, New Media Division, Republican National Convention, 2000
· Delegate, Danish Atlantic Youth Seminar, Aalborg, Denmark, 1996
· Delegate, Atlantic Council Washington Discussion Series, Washington, D.C., 1995
- Crisis Communications
- Digital Media
- Executive and Legislative Affairs
- Media Relations
- Stakeholder Engagement
- Strategic Communications & Grassroots
- Strategic Positioning
- Sustainability & Corporate Responsibility
- Strategic Communications & Grassroots
- State Government Relations
- Economic Development
- Education
- Energy
- Healthcare
- Information Technology & Telecom
- Insurance and Financial
- Land Use & Environmental
- Local Government
- Manufacturing
- Public Safety
- Transportation
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